Startups.ch Blog

Your company, your path: inspiration, knowledge & success stories for founders in Switzerland. Here you will find tips, tools and insider knowledge to found your company carefree or take it to the next level!

Social Media and Employer Branding: How to Present Yourself as an Attractive Employer

Social media allows companies to strengthen their employer branding.

Measuring Success: Key Metrics for Social Media Marketing of Start-ups

This article explains the key KPIs for start-up social media marketing. Topics such as reach, engagement, and conversion rate are detailed to optimize performance.

The Role of Social Media in Branding for New Businesses in Switzerland

Social media is an essential tool for start-ups to increase brand awareness and effectively communicate their values.

Common Email Marketing Mistakes and How to Avoid Them

Successful email marketing requires a well-thought-out strategy. Discover the most common mistakes and how to avoid them to make your campaigns more effective.

Measurable Success: Key KPIs in Email Marketing

Effective email marketing is data-driven. Discover which KPIs you should track to optimize your campaigns and improve your conversion rates.

Lead Nurturing with Email Marketing: How to Nurture Your Contacts

Effective lead nurturing with email marketing helps you turn prospects into paying customers. Discover strategies and best practices to nurture your contacts in a targeted and sustainable way.

February Foundation Report: New business creation shows positive development

In February, a total of 4'816 new companies were founded in Switzerland.

Large reach, small budget

Even with a small budget, you can create a strong advertising impact – if you use the right strategies.

When and why does it make sense to protect a brand?

Brands are a crucial identifying feature of a company. However, building a successful brand requires significant time and financial investments.