Have your trademark protected
Protect your trademarks and save yourself costly trouble with competitors. Our lawyers can work out the best possible legal protection for you. Simply. Online.
Trademark protection
A trademark is a unique distinguishing feature used to create an image and distinguish a company from its competitors. Often, word marks (e.g., a company name), figurative marks (e.g., a logo), and word/figurative marks (a combination of a company name and a logo) are registered.
To ensure that your mark is used exclusively by you and that no other person/company can benefit from your image, you should register your mark as a trademark.
We recommend trademark protection especially if you want your customers to associate the trademark with your product or service.
When should you protect your trademark?
For market entry, unique products or services and to secure long-term business goals.
Legal protection
Trademark protection gives you the exclusive right to use your trademark and to exclude third parties from using it.
Brand recognition
A protected brand increases recognition value and trust among customers and partners.
Competitive advantage
Unique brands create differentiation in the market and strengthen your position against competitors.
Value appreciation
A protected brand can be seen as a valuable intangible asset and increase the value of the company.
Licensing
With a protected trademark, you can grant licenses and tap into additional sources of income.
Protection from imitators
Brand protection prevents other companies from copying your brand or using it in a similar way.
What does trademark protection cover?
Brand protection is important to preserve the identity and reputation of your brand.
Benefits of trademark registration
A trademark gives you the right to label your products and services with your name or logo and helps you to distinguish them from competing products and give your customers the opportunity to immediately recognize your products at any time. Well-known brands include Coca-Cola, Porsche and Nike.
To prevent competitors from using your company name or logo, we recommend that you have them protected as a trademark. If this is protected, you have a means of taking action against any misuse or issuing warnings to persons or companies who use your trademark or company name and requesting them to cease and desist.
A distinction is made between word marks, figurative marks and word/figurative marks. Protection is always granted for certain classes of goods, e.g. for clothing, personal care products or machines. The classes are defined in the International Classification of Goods and Services (so-called Nice Classification).
Word mark
A word mark is a mark that consists of words, letters or numbers. Examples of word marks are "Microsoft" or "VW" as well as "Have a Break, have a Kit Kat". It should be noted that commonly used words are not eligible for protection (e.g. the word "Schreinerei" as a unique selling point for the activity of a carpenter is not eligible for protection).
Figurative mark
A figurative mark A figurative mark consists exclusively of a graphic element. Examples of figurative marks are the Nike symbol or the M from McDonalds.
Word-image mark
A word and figurative mark is a mark that is represented in a specific graphic form. An example of this is the Ebay or Google logo. An example of this is the Ebay or Google logo.
How can Startups.ch help?
The specialists at Startups.ch can provide you with comprehensive expertise on the subject of trademark protection and support you with all questions and processes.
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