Your trademark can be a valuable asset so it is besser to protect it.
A trademark is a useful tool to differentiate yourself from your competitors. Your customers will recognise your brand and associate it with your product, thus giving you a competitive advantage. Famous brands are for example Coca-Cola, Porsche or Nike.
Establishing a strong brand is a long and costly process. To ensure that your brand is not misused by your competitors you need to ensure trademark protection. As soon as you have protected your brand, it is forbidden for other companies to use your trademark for their advantage.
There are three types of trademarks; the word mark, the figurative mark and the word and figurative mark.
A word mark is a brand or logo that consists of words, letters or numbers. Examples are Microsoft or VW. However, common words that are included in a dictionary cannot be protected (for example, it is not possible to protect as a brand the word «carpentry» for the activity of a carpenter).
A figurative mark is a brand or logo that consists only of an image. Examples are the Nike symbol or the M of McDonalds.
Word and figurative mark
A word and figurative mark is a brand or logo that consists of a particular graphic syntax. Examples are the logos of Ebay and Google.
The only brands that can be registered as trademarks are those that have not been entered yet. You can find more information on the website of the Swiss Federal Institute of Intellectual Property.
We will be glad to assist you in your trademark protection. We will check if your trademark has already been entered and, if this is not the case, we will go through all the necessary steps to protect your brand.